TEDx Talk: Zero Waste is not recycling more, but less

The majority of people think that Zero Waste is achieved by recycling as much as possible. It’s probably the most common misconception associated with waste-free living. So when I was asked to give my (3rd) TEDx, in Germany, a nation known around the world for being Zero Waste thanks to recycling and incineration, I saw it as a wonderful opportunity to speak my mind on the subject.